Challenge & Solution
Spectra479 contacted me to develop a packaging design for their blue light blocking glasses, aiming to protect people from blue light emitted by all sorts of modern devices and lighting. While this issue has gained some traction in media it's still a mostly unfamiliar phenomenon, as such the main challenge for this design was to inform potential buyers.
The primary display panel shows a close shot of the product's orange lenses, the key to its functionality. A secondary panel explains the problems blue light causes, how this product will mitigate them, and tips on how to best use it. Product differentiation is shown through a graph indicating how much blue light the average competitor lens block in comparison to this product.