Client: Dear Gizmo | Product: Scratch ‘n Play | Date: July 2015
Challenge & Solution
The client’s objective was to create a playful and fun brand image that was also clean and readable. The font, colours and logo shapes were chosen to express the playfulness of the brand. A brand mascot was also done, bringing a face to all print and digital communication.
An insert for Scratch 'n Play, the company's first product, was developed. At the front, key selling points are displayed along with the brand mascot. At the back, instructions on how to assemble the product in three simple steps and contact information can be found.
A freely downloadable eBook on how to care for the consumer’s pet cat was included with every purchase and a cover in line with the brand image was designed.