Client: Dear Gizmo | Product: Scratch ‘n Play | Date: July 2015
Challenge & Solution
The client’s objective was to create a playful and fun brand image that was also clean and readable. To express the brand's playfulness, special care went into the choice of font, colours, and logo shapes. Bringing a face to all brand communication also required the creation of a brand mascot.
An insert for Scratch 'n Play, the company's first product, was developed.
The brand mascot, and key selling points, are shown on the front side. At the back, instructions on how to assemble the product in three simple steps and contact information can be found.
Every purchase included a freely downloadable e-book on how to care for the consumer’s pet cat, which needed a cover design in line with the brand image.