Client: NeoVitin | Products: NeoVitin Men 50+ and NeoVitin Women 50+ | Date: January 2017
Challenge & Solution
The goal for this project was to expand NeoVitin’s line of multivitamins to include two new products targeting men and women over 50. This expansion had to be visually consistent with the existing line, but the different demographic target needed to be clear. This was achieved by using different colour schemes and promoting the interaction of a large '50+' mark with the logo.