Client: Oread Therapeutics | Products: Scalp & Face Therapy | Date: March 2020
Challenge & Solution
Scalp and Face Therapy is a three product skin treatment developed by Oread Therapeutics. The primary objective for the project was to create a cohesive packaging design for the whole line.
Since each product name was a colour, they were used as focal points on the design, taking over a large portion of the primary display panel, and flowing to the sides.
This arrangement enables colour blocking techniques at retail, standing out on the shelves. It also doubles as an ease of use feature, helping consumers pick up the desired product at a glance.
Instructions live on the boxes' sides, with a step-by-step guide on the right, and a QR code link to a video guide on the left.
Showing the full Drug Facts table in a limited area, while meeting font size regulations, presented a complex challenge. Navigating it required a great deal of attention to detail, and tight typographic control.