Packaging design for a foot and muscle recovery kit, aiming to help those who exercise regularly. The client already had a clear idea of where he wanted to be with his packaging, he wanted a look and feel influenced by high end sports brands.
With this objective in mind a minimalistic dark and white design, with a bright accent colour, was developed. A photo of someone stretching was the ideal background given the nature of the product, with the remaining areas covered with a perforated metal pattern.
In terms of copy, the design had to accommodate a long list of benefits and other information. The most important benefits were given prime space at the top, with dedicated icons associated with them, while lesser points were arranged in a readable list at the back.