Go! Lead

Packaging design for a dog leash. The design follows existing brand visual guidelines and delivers a clear message of what is the product and how to use it thanks to the detailed line illustration and instructions in the back. The brand is also strongly promoted with the logo taking the entirety of the top of the box plus a prominent place in the front.

Client: Thunderpaws
Product: GoLead!
Date: January 5th, 2016