The objective for this project was to expand the line of NeoVitin’s multivitamins to include two new products targeting men and women of ages over 50 years old.
This expansion had to retain the existing look while still being different enough so that consumers can distinguish between both product lines at a glance.
The client’s objective was achieved by exploring different colour schemes, the interaction of ‘50+’ with the logo, and also tweaking the text layout to accommodate the description changes.
Product: NeoVitin 50+
Date: January 31st, 2017