Challenge & Solution
When Treleaf approached me, they had a vision, a trellis package not only functional but representative of their brand's nature-driven ethos. This wood trellis is laser-cut to mirror the iconic shape of a Monstera leaf, hence the name Monstrella. The packaging needed to convey this organic and meticulous design approach.
At the forefront, the leaf-cut window offers a glimpse into the product's natural wood design, reinforcing the brand's commitment to nature. This theme continues with the earthy brown and fresh green colour palette, mirroring Treleaf's online presence.
On the reverse, clarity was paramount. Line icons succinctly guide the user through wall-mounted installation and tape removal. For those who prefer a more detailed demonstration, QR codes link directly to video guides.
This packaging, while the first for Treleaf, was designed with adaptability in mind, ready to set the standard for subsequent products.