Challenge & Solution
I was approached by Mountain Grillers, a brand specialising in barbecue accessories, with the mission to create packaging design with visuals that could be easily applied to many products with minimal modifications. An additional challenge faced by the client was that at the time of design there were no photos of the finished product.
To work around the lack of product photography a full bleed image of barbecue flames was used as the centrepiece of the design, alluding to the brand's core market. The distinction between products was achieved through large but tight typography, with colour derived from the flames.