Challenge & Solution
Wine Break is a brand with the goal of making wine more accessible and convenient for everyday enjoyment. Their wines are distributed in lightweight, unbreakable, and easy to open bottles, ideal for people who love to have fun outdoors.
They hired me to design the packaging for their bottle carriers. Six Packs can contain a mix of red, white, and rose wines, or they can be all of one colour. Kit Ready to Drink contains two red wine bottles and two cups for immediate use.
The main goal was to highlight the versatile and practical nature of the product. I used clear icons to highlight the main features: unbreakable, lightweight, and screw cap opening. Copy was also made bilingual, in Portuguese and English, so locals and tourists can quickly understand the unique attributes. A footer running along the bottom highlights the contents of each carrier.
For visuals, a minimalistic approach was chosen. This emphasises the practical nature of the product. It also enables corporate clients to request customised carriers with their logos printed, a service that Wine Break offers for promotional purposes.